Warren Ellis on Why Pirating Your Own Comic Might be Smarter than having it on an iPhone App

Here's the post.

Money quote:

If I were starting out today, I'd be thinking very hard about wrapping my comic into a .cbz container, slinging it on Rapidshare and posting the link on download sites under an anonymous handle.

I mean, obviously, more people are probably thinking about an iPad app. But the thing about iPad apps is that, as with the iPhone, there are going to be a huge fucking load of them very soon, and they're going to be very difficult to sort through. An iPad app for an indie comic is going to get lost in the crowd just like an indie comic in PREVIEWS. Probably worse, since paging through PREVIEWS is a bit easier than clicking through a category dump in the App Store.